Influencer marketing is one of the most popular forms of digital marketing in the modern era of the internet. Influencer marketing is so popular because it is incredibly cheap compared to other strategies and still offers some of the best profit margins that marketing agencies have ever seen.
But how do you take full advantage of influencer marketing as a business? We wanted to know too, so we asked the experts at Mint Global Marketing.
Mint Global Marketing is a digital marketing agency with three decades of experience. They have helped countless businesses launch themselves into the digital marketing world, and they agreed to do an interview with us about influencer marketing. Here’s what they had to say.
Let’s start off simple. Can you explain what influencer marketing is?
Mint Global Marketing: Well, pretty much is it the celebrity endorsement of the modern world. Influencers are people with many followers on social media.
These can include celebrities, popular Youtubers, professional gamers, or just people that other people find interesting. Influencer marketing involves reaching out to these influencers and having them advertise your product.
What’s the main advantage of influencer marketing? How does it compare to other forms of digital marketing?
Mint Global Marketing: It is a much more targeted strategy. If you know your market well and can learn who the major influencers are, then implementing influencer marketing will give you a direct line to your customers.
You will be having someone they trust telling them, you know, “hey, this product is awesome.” That’s invaluable. It gets your name out there and increases your legitimacy because your customers will think, “if it’s good enough for the influencer, it’s good enough for me.”
Are all influencers worth working with? How can a business find an influencer that will work well?
Mint Global Marketing: Well, that’s one of the downsides. Not all influencers are professionals. There are no standards or guidelines to get each hand promotion differently.
The best way to find an influencer is to pay attention, research your market, and learn who the influencers are. Then talk to each of them, find one that seems professional, and try them out. If you find a good one, work with them long-term and build a good relationship.
Influencer marketing is one of our services offered at Mint Global. We have a network of influencers in many industries, so when we work with a client, we have some influencers that we can trust if you decide to work with us.
What makes influencer marketing have such a high return on investment? How should companies pay influencers?
Mint Global Marketing: We like to do commission-based payments partially with our influencers unless they have a history we can look at. So, for many businesses, we will give the influencer some kind of promo code, and we gauge the success of our campaign on how many customers use that code.
Of course, it’s only fair to pay the influencer no matter what, but also encourage them by offering extra based on how many customers they bring in. Seasoned influencers will have data to show from previous campaigns with other companies, and we are willing to pay the extra premium for them when it’s viable.
You might want to follow our social media accounts for more valuable influencer marketing insights. We always share helpful tips on how influencer marketing can help amplify your brand awareness and reach your target audience. Connect with us on Facebook @ MintGlobalMarketing, Twitter @tweetmintglobal, and Pinterest @MintGlobalMarketing.
Is it too late to invest in influencer marketing? Do you think it’s a fad?
Mint Global Marketing: Social media, Youtube, TikTok, they’re not going anywhere. Influencers aren’t going anywhere.
Celebrity endorsements are still being used and have been used for probably hundreds of years. Influencer marketing is in its infancy, so now is the best time to take advantage of how cheap it is and build early relationships and experience.
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