Richard Liu’s JD.com has been an industry leader in e-commerce since its inception, finding particular luck in the years following the onset of the COVID-19 pandemic. Guided by savvy business maneuvers and a focus on creating a self-sustaining network, Liu’s JD.com has turned into the destination for online shopping.
In an effort to continue expanding their operations while managing more momentum in the coming years, Liu and the team at JD.com decided to explore a partnership with the United States branded team at Zesty Paws.
The partnership isn’t only notable for JD.com and its efforts to expand into pet care as it also represents a major entrance into the Chinese market for an American company.
Wenbo Tong is the General Manager of the JD Pet Health division. Speaking on the major acquisition, Tong stated, “The cooperation will be conducive to providing more science-based and targeted pet care products and services for pets and pet parents in China.”
Zesty Paws was originally founded in 2015 to provide health products and medical services to pets. A closed-loop and all-in-one care solution for pets, JD Pet Health aims to provide solutions to both online and offline Chinese users. Zesty Paws would make its official debut into the Chinese market during the week of November 5th, making an appearance at the 5th Annual China International Import Expo.
Zesty Paws aims to provide supplements in bright packages that appeal both visually and in terms of quality. Among the many products made available through the Zesty Paws and JD Partnership are soft bites, high-quality supplements, chew toys, and additional products, goods, and services. Zesty Paws aims to help JD.com compete with other multi-channel e-commerce brands like Amazon and Chewy.
Wenbo Tong would go on to say, “We will continue to explore cooperation in the aspects of marketing, pet health education and more.”
Richard Liu is the founder of JD.Com, formerly known as Jingdong or 360buy LTD. As the company’s chairman and CEO since its founding, Richard Liu has played a formative role in the company’s growth over the past several decades.
Liu was born and raised in the small village of Chang’an, located in the Jiangsu province outside of the southern city of Suqian. In an antiquated village with a lack of access to modern luxuries, Liu would engender support from his neighbors as they helped fund his journey to the prestigious Renmin University in Beijing. After graduating from university and developing a knack for business through his entrepreneurial exploits, Liu would establish the JD.com that we know today.
Richard Liu would secure the 2011 China Economic Person of the Year Award from CCTV, the largest national television network in China. Other titles handed to Richard Liu include 2011 Chinese Business Leader and 2012 Chinese Businessman of the Year, both titles offered by Fortune publication.
JD.com is the largest online retailer and largest overall retailer in all of China. Established by Richard Qiangdong Liu, JD.com has enjoyed an expanding empire that includes electronics, cosmetics, apparel, and fresh food. Fueled by a nationwide fulfillment network, JD.com caters to more than 99% of China’s population with standard same and next-day delivery services. JD.com currently operates more than 1,500 warehouses with over 90% of its orders placed online through mobile services.